News Mar 2020

New case study: Transforming retail experiences

Store design can only be optimised for consumers if the retailer understands how these consumers behave. Innovia helped transform the in-store retail experience...

Working with luxury-good clients is an interesting part of our business and the details we’ve shared here, reflect just how much went into responding to the challenge at hand. We all know that an optimised physical retail experience can improve customer experience and improve conversion rates. One of our luxury-goods clients wanted to better engage new and existing customers in its stores. It asked Innovia to find solutions that were practical, fit with the the brand’s high-end positioning, and reduced behavioural barriers to purchase for a range of customers.

Read the full case study to learn how we:
– Carried out in-store research in Europe, Asia and America.
– Structured the data to identify behavioural barriers and opportunities, and designed solutions to target them.
– Built cohesive visions of the retail experience through sketches and renderings, and detailed customer experience journeys for a range of customer segments.

Both Innovia and the client were delighted with the results. Our work was shared with senior executives as an example of best practice in breakthrough retail experience innovation. One VP said,
“Working with Innovia was hugely valuable. You gave us a model to understand behaviour and a logical structure to guide our creative process.”

Here’s the full case study: Transforming retail experiences