We measure our success by the strength of the relationships we build, many spanning decades. 80% of our business is repeat business. Based in Cambridge, UK, we draw on an international talent pool in one of the world’s most entrepreneurial locations. Our teams are agile and responsive, delivering just what you need to make it happen. We tailor programmes to the needs of the individual client and to the opportunity as it develops.
Our projects are closely collaborative, bringing a fresh perspective, inspiring confidence and building commitment. Our people combine wide-ranging expertise with a passion for creativity and a willingness to challenge orthodoxy. Above all, they share a commitment to making it happen.
To achieve a breakthrough, we put emphasis on understanding the problem, rather than jumping to solutions. This makes decisions easier and ultimately leads to more effective solutions.
We blend incisive analysis with real-world commercial expertise. Structured and systematic, we leave no stone unturned in the search for the best solution.
We can explore more options and create better answers than would be possible by deploying different specialisms sequentially. Our process allows multifunctional teams to work together more effectively.
Our holistic approach enables us to tackle complex challenges efficiently. We ensure that solutions are well-rounded, with a scientific basis, a compelling customer proposition, and a solid business case.
We’re pragmatists, not idealists – we know what works in the real world, and factor in what’s achievable given the knowledge, resources and culture of our client.
We deliver just what you need to make it happen. Our tailored programmes focus on client needs. We aim to deliver results that win, measured by the client’s own criteria.
Our clients own the IP we create. We offer not just ground-breaking ideas, but the plans, prototypes and communication materials needed for our solutions to succeed.
Integrity is first. We’re focused on establishing long-term, mutually beneficial relationships with our clients. We undertake work only when we’re sure that we can be the client’s best front-end innovation partner.