Effective communication of complex topics is more than just education. Innovia created tangible messaging concepts for consumer testing...
Innovia Technology’s mission is to change the world for good through breakthrough innovation. This project is a great example of that in action and we really enjoyed working on it – it’s another of those complex challenges with multiple moving parts.
Consumers are increasingly aware of environmental concerns around wood sourcing from forests. A consumer-goods client wanted to explain the environmental benefits of its partnerships with forest managers. It asked Innovia to identify how best to communicate its responsible forest-management practices to consumers.
Read the full case study to understand the practical steps we took, why we took them and how we delivered outcomes which the client felt identified a new way of talking about the space:Communicating sustainable forestry