Johnson & Johnson MedTech

Johnson & Johnson MedTech

Creating the next generation of surgical energy devices

Context

J&J MedTech makes surgical instruments. Its Advanced Energy devices use ultrasound and electrical current to make surgery easier and safer. These products need constant innovation to maintain J&J MedTech’s position as a world-leader in surgical instruments. J&J MedTech asked Innovia to identify opportunities for the next generation of Advanced Energy devices.

Approach

We worked both independently and in collaboration with surgeons to identify the priority unmet needs that could be addressed through innovation. We mapped the stages of a range of priority surgical procedures, defined ‘jobs to be done’, and understood the drivers of surgeon preference.

We prioritised the most promising opportunities based on the size of the clinical need, the commercial potential, technical feasibility and strategic fit.

Impact

This collaborative, systematic exploration of the options for new product development led to a recommendation of the four best opportunities to pursue and fund.

Arthur Stephen, VP R&D, Endomechanical and Energy platform told us that our collaboration “validates that Innovia can accelerate our innovation”.

We used our understanding of the steps in surgical procedures to identify and contextualise the most important addressable needs.

We used our understanding of the steps in surgical procedures to identify and contextualise the most important addressable needs.

First principles models help us understand the fundamental strengths of Advanced Energy systems.

First principles models help us understand the fundamental strengths of Advanced Energy systems.

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