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Sports nutrition typically focuses on improving physical outcomes. Innovia helped PepsiCo look for new ways to also improve mental performance...
Our latest case study reflects on an exciting project with PepsiCo.
Sports nutrition typically focuses on improving physical outcomes. PepsiCo wanted to help athletes with new ways to also improve mental performance. It asked Innovia to explore additional relevant cognitive factors for a particular sport, work out how to measure them, and then identify ingredients that might improve mental performance.
We’re looking forward to seeing how this work develops. If you’d like to know more about the approach we took and the impact our work had, please read the full case study: Understanding cognitive drivers of sports performance.