Slicing through digital hype to reach consumer truth

Slicing through digital hype to reach consumer truth

Understanding what consumers really want, and how technology can make it happen

Context

Many products, from art materials to foods, only reach our shelves after extensive consumer testing – a slow and arduous process. Our clients see potential for increased efficiency using electronic sensors, data, and AI. Innovia has helped clients find opportunities to complement human panels with technology, accelerating product development.

Approach

These questions needed us to realistically compare a new technology – and what it might grow into – against an existing technology which has the benefit of use and optimisation. To assess this type of challenge we needed a team who understand human panels and testing as well as AI. Our wide experience of different sectors and backgrounds allowed us to understand both. Our rigour and understanding meant we could critically evaluate hype and spin to get a realistic understanding of potential.

Impact

The recommendations we produced have informed ongoing strategy for using AI and novel sensors for several clients. For some, we recommended investing externally whilst for others we developed in-house solutions using custom algorithms. Working with Innovia in this way not only enables clients to take advantage of technology available now, but also ensure their processes are ready for future developments.

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