Johnson & Johnson

Johnson & Johnson

Developing new methods to raise awareness of changing eyesight

Context

Older people lose the ability to change their focus between near and far objects. Eye care professionals can help, but ageing is a sensitive subject. The Vision team at Johnson & Johnson asked Innovia for an engaging way to help patients proactively identify their own eyesight changes and talk to their doctor.

Approach

We considered the biology and physics of visual perception and the everyday situations when ageing eyesight shows. Combining this with techniques from visual illusions, we created a wide portfolio of relevant and interesting visuals which looked different to people with ageing eyes. We optimised the most promising approach for efficiency and for use as part of a wider campaign.

Impact

Johnson & Johnson created an app using the images and overall approach Innovia developed. It is now rolling out to more markets worldwide following a successful initial launch. Early feedback is that patients are noticing it, engaging, and talking to their eye care professionals about appropriate care. This means greater uptake for Johnson & Johnson products, as well as clearer sight and better health for patients. See the tool in action here: https://presbyopia.jnjvision.com/en-us

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