VF Corporation

Approach

Innovia helped VF to develop a fresh perspective on the future of apparel by exploring diverse sources and tools, such as trend analyses, scenarios, personas and alternative apparel experiences. We created a range of strategic opportunity areas and helped VF to prioritize these at an interactive leadership event. Innovia subsequently helped VF to bring several of these opportunities to life with visualisations, and to assess the technical and commercial uncertainties, e.g. through size of the prize estimates.