BASF

BASF

Accelerating R&D with AI and digital technologies

Context

AI and digitalisation have transformed much of modern life. BASF, the world’s largest chemical producer, has a mission to create a sustainable future through chemistry: could new digital tools support this? It asked Innovia to investigate how these new technologies could accelerate research and improve collaboration.

Approach

We mapped out relevant R&D activities within the client’s business units, identified key pain points, and evaluated a wide range of suitable technologies. We prioritised five technology classes and recommended next steps for each. Our recommendations were selected to match existing knowledge and expertise within BASF, making the most of what it already does well.

Impact

AI and digitalisation technologies are a complex, ill-defined, constantly-changing space – we made this area clear and actionable for the client. Our systematic and thorough approach, combined with our impartial perspective, helped BASF make new connections between business units and leverage learnings from ongoing projects. Our work built a roadmap for further development, in line with internal strategies and initiatives.

Related Info