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Optimising properties of apparel
The North Face produces technically advanced clothing for athletes in extreme conditions. It has worked with Innovia over a series of projects focused on identification and development of new platform technologies.
Innovia’s exploration was wide-ranging. We studied the science of heat transfer in clothing and investigated the physiology of human thermoregulation under extreme conditions. Our iterative, creative approach used a wide range of techniques including computer simulations, conducting experiments with athletes in controlled environments and assembling specific prototype garments.
Several promising directions resulted from the collaboration. The first to come to market is THERMO3D™ – a body mapping technology that places advanced fabrics over activity- and gender-specific zones of the body. This enables garments to optimise warmth, ventilation and moisture management - increasing performance, however harsh the environment.
For a performance technology to work effectively, it must be applied where it’s needed. Innovia performed experiments to learn where best to apply a technology...
Consumers' attitudes and behaviours around apparel are changing rapidly. Innovia identified a range of strategic opportunity areas in this area…
Workwear is often designed with form rather than function in mind. Innovia created design guidelines to improve wearer mobility…