Science & Technology
Technology is our heartland. Our in-depth expertise in a variety of science and technology fields allows us to create new and ingenious ideas that can be implemented within the constraints of capital, time and know-how. Rigorous analysis helps us get to the heart of the problem, and unleash our creativity where it will have greatest value.
Our in-house capabilities include:
- physics
- engineering
- chemistry
- biotech
- product development
- manufacturing
- analysis
- mathematical modelling
- technology landscaping
- simulation
- software
Consumer & Brand
To effectively target consumers and other stakeholders we need to understand emotional as well as rational needs. We do this by a combination of insight, experience, and observation. Our analysis can extend our client's own consumer studies, and helps to bridge between marketing language and technical response. Understanding the brand helps us align new propositions with established marketing platforms.
Our in-house capabilities include:
- social anthropology
- consumer insight
- understanding emotion
- brand personality and DNA
- ethnography
- communication
- empathy
- stakeholder analysis
- buy-in
- fit to brand
- benefit mapping
Design & Manufacture
We use design as an integrated part of our innovation process. We ensure that the product will itself communicate the benefits directly to the user, and address their needs effectively through form and function. Our product engineering knowledge keeps our designs within the realms of the manufacturable.
Our in-house capabilities include:
- shelf-evidence
- intuitive design
- visualization
- prototyping
- cost analysis
- engineering
- processing
- supply chain innovation
Business & Strategy
An effective understanding of the strategic picture enables us to deliver solutions to the right problem. We may use business cases and market analysis to validate our thinking, or focus our analytical or creative intensity on a specific patent issue. Stakeholder analysis and structured problem-solving feature in our frequent innovation workshops.
Our in-house capabilities include:
- strategic options
- scenarios
- business cases
- due diligence
- business models
- market assessment
- IP creation and analysis
- technology landscaping
- innovation workshops
- sustainability
Capabilities & Approach
Breakthrough innovation relies on breadth of perspective, insight, agility, and integration.
Our balanced, holistic approach to innovation gives us the flexibility to find a fast and effective route through uncertainty. We combine creative skills to make leaps of imagination with the systematic analytical thinking needed to turn dreams into vivid, manufacturable reality.
In addition to our in-house skills, we actively develop and maintain an extensive network of associates, including leading academics and industry specialists.
