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+44 1223 248888
enquiries2024@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
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Optimising choice by tailoring options
Companies can build a stronger relationship with consumers if they can offer them a curated selection of products that meet their specific needs and expectations. Our client wanted to use this principle to create a more satisfying and differentiated service experience.
Innovia’s interdisciplinary team used behavioural science models to understand how consumers think, specifically how they respond to guidance and assess the result. In a workshop with our client, we reviewed a range of creative tools, including consumer profiles, need statements and technical analogies, and collaboratively generated a range of solutions.
To test our behavioural hypotheses, we created targeted interactive prototypes. These prototypes allowed the client to test the solutions, each with different communication styles, social media options and purchase models, to see which consumers preferred. The prototypes are now being tested in different markets, and have the potential to open up a new business opportunity for our client.
Toric contact lenses substantially improve vision for people with astigmatism. Innovia developed a patentable methodology to highlight the benefits…
New competitors can force rapid evolution of a brand. Innovia explored alternative segmentation across consumer segments to guide future product development…
LEGO's Concept Lab is developing key opportunities for boys' play experiences. Innovia explored the unmet needs to design new play concepts…
| Cookie | Duration | Description |
|---|---|---|
| _hjCookieTest | Session | Checks to see if the Hotjar Tracking Code can use cookies. Third Party Share: Hotjar |
| AEC | 6 Months | AEC cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge. |
| CONSENT | 11 Months | Used to detect if the visitor has accepted Advertising cookies. Third Party Share: Google |
| cookielawinfo-checkbox-analytics cookielawinfo-checkbox-functional checkbox-necessary cookielawinfo-checkbox-others cookielawinfo-checkbox- performance cookielawinfo-checkbox-preferences | 1 Year | This cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies. |
| PHPSESSID | Session | This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. |
| SOCS | 12 Months | Google cookie used to store a user's state regarding their cookie choices. Third Party Share: Google |
| Cookie | Duration | Description |
|---|---|---|
| __cf_bm | 30 Minutes | Third party to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. Third Party Share: Cloudflare |
| __cf_bm . vimeo.com __cf_bm myfonts.net | 1 Year | Cloudflare set the cookie to support Cloudflare Bot Management. Necessary to support Cloudflare Bot Management, currently in private beta. As part of our bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots. Third Party Share: Cloudflare |
| cli_user_preference | 1 Year | Cookie that makes it possible to remember information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as the language required. |
| DV | 1 Day | This cookie is used to save the user's preferences and other information. This includes in particular the preferred language, the number of search results to be displayed on the page as well as the decision as to whether the Google SafeSearch filter should be activated or not. Third Party Share: Google |
| EUULE | 1 Day | EUULE, sends precise location information from your browser to Google’s servers so that Google can show you results that are relevant to your location. The use of this cookie depends on your browser settings and whether you have chosen to have location turned on for your browser. Third Party Share: Google |
| YSC | 1 Year | This cookie is set by Youtube and is used to track the views of embedded videos. Third Party Share: YouTube (Google) |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 11 Months | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randomly generated number to identify unique visitors. Third Party Share: Google |
| _gat | Session | This cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites. Third Party Share: Google |
| _gat_omTracker* | 1 Year | Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page. Third Party Share: Google |
| _gid | 1 Day | This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Third Party Share: Google |
| _hjAbsoluteSessionInProgress | 30 Minutes (extended with user activity) | Used to detect the first pageview session of a user. Third Party Share: Hotjar |
| _hjFirstSeen | 30 Minutes | Identifies a new user’s first session. Used by Recording filters to identify new user sessions. Third Party Share: Hotjar |
| _hjHasCachedUserAttributes | Session | Enables us to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. Third Party Share: Hotjar |
| _hjIncludedInPageviewSample | 2 Minutes (extended by user activity) | Set to determine if a user is included in the data sampling defined by your site's pageview limit. Third Party Share: Hotjar |
| _hjIncludedInSessionSample_3223068 | 2 Minutes (extended by user activity) | Set to determine if a user is included in the data sampling defined by your site's daily session limit. Third Party Share: Hotjar |
| _hjLocalStorageTest | Session | Checks if the Hotjar Tracking Code can use Local Storage. ∙ If it can, a value of 1 is set. ∙ Data stored in _hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. Third Party Share: Hotjar |
| _hjRecordingEnabled | Session | Set when a Recording starts. ∙ Read when the Recording module is initialized to see if the user is already in a recording in a particular session. Third Party Share: Hotjar |
| _hjRecordingLastActivity | Session | Updated when a user recording starts and when data is sent to the server (the user performs an action that Hotjar records). Third Party Share: Hotjar |
| _hjSession_3223068 | 30 Minutes | Holds current session data. ∙ Ensures subsequent requests in the session window are attributed to the same session. Third Party Share: Hotjar |
| _hjSessionResumed | Session | Set when a session/recording is reconnected to Hotjar servers after a break in connection. Third Party Share: Hotjar |
| _hjSessionStorageTest | Session | Checks if the Hotjar Tracking Code can use Session Storage. If it can, a value of 1 is set. Data stored in _hjSessionStorageTest has no expiration time, but it is deleted almost immediately after it is created. Third Party Share: Hotjar |
| _hjSessionUser_3223068 | 365 Days | Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Hotjar does not track users across different sites. Ensures data from subsequent visits to the same site are attributed to the same user ID. Third Party Share: Hotjar |
| _hjTLDTest | Session | We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. It enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). Third Party Share: Hotjar |
| _hjUserAttributes | Persistent | Stores User Attributes sent through the Hotjar Identify API. Third Party Share: Hotjar |
| _hjUserAttributesHash | Session | Enables us to know when any User Attribute has changed and needs to be updated. Third Party Share: Hotjar |
| _omappvp | 11 Years | Used for determining new vs. returning visitors. Third Party Share:OptinMonster |
| _omappvs | 1 Year | Used to determine when a new visitor becomes a returning visitor. Expires after 20 minutes of inactivity. Third Party Share:OptinMonster |
| _omra | 1 Year | Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution. Third Party Share:OptinMonster |
| _Secure-ENID | 13 Months | Used by Google to prevent fraudulent login attempts. This also contains a Google user ID which can be used for statistics and marketing purposes following a successful login. Third Party Share: Google |
| hjViewportId | Session | Stores user viewport details such as size and dimensions. Third Party Share: Hotjar |
| hjViewportId | Session | Stores user viewport details such as size and dimensions. Third Party Share: Hotjar |
| om-{id} | 1 Year | Used to determine if a visitor has interacted with a campaign ID of {id} on your site. Third Party Share:OptinMonster |
| om-{id}-closed / omSlideClosed-{id} | 1 Year | Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor. Third Party Share:OptinMonster |
| om-global-cookie / omGlobalSuccessCookie | 1 Year | Used to prevent any future OptinMonster campaigns from showing on your site. Third Party Share:OptinMonster |
| om-interaction-cookie / omGlobalInteractionCookie: | 1 Year | Used to determine if a visitor has interacted with any campaign on your site. Third Party Share:OptinMonster |
| om-success-{id} / omSuccess-{id} | 1 Year | Used to determine if a visitor has successfully opted into a campaign with the ID of {id} on your site. Third Party Share:OptinMonster |
| omCountdown-{id}-{elementId} | 1 Year | Used for countdown elements {elementId} in campaigns {id} to determine when it should complete. Third Party Share:OptinMonster |
| omSeen-{id} | Persistent | used to determine if a visitor has been shown a campaign by the slug. No expiration date. Third Party Share:OptinMonster |
| OTZ | 1 Month | Cookie used by Google Analytics that provides an aggregate analysis of Website visitors. Third Party Share: Google |
| Test.Cookie | 11 Months | DoubleClick.net sets this cookie to determine if the user's browser supports cookies. Third Party Share: Google |
| Cookie | Duration | Description |
|---|---|---|
| _gcl_au | 1 year | Set by You Tube, it collects user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising. This cookie is used as a unique identifier to track viewing of videos Third Party Share: Google |
| GPS | Session | This cookie is set by YouTube and registers a unique ID for tracking users based on their geographical location. Third Party Share: Google |
| IDE | 11 Months | Used to show advertisements on non Google sites. Third Party Share: Google |