Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # Innovia Technology ## Sitemaps - [XML Sitemap](https://www.innoviatech.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://www.innoviatech.com/) - [Careers](https://www.innoviatech.com/careers/) - [Case Studies](https://www.innoviatech.com/case-studies/) - [News](https://www.innoviatech.com/news-list/) - [Insights](https://www.innoviatech.com/insights/) - [Working together](https://www.innoviatech.com/working-together/) - [Search](https://www.innoviatech.com/search/) ## Insights - [Privacy notice for job applicants](https://www.innoviatech.com/insight/privacy-notice-for-job-applicants/) - [Privacy notice](https://www.innoviatech.com/insight/privacy-notice/) - [Consumer behaviour in a time of tariffs: a psychological look at how people respond to uncertainty](https://www.innoviatech.com/insight/consumer-behaviour-in-a-time-of-tariffs-a-psychological-look-at-how-people-respond-to-uncertainty/) - [Lubrication: A cross-industry perspective on running things smoother](https://www.innoviatech.com/insight/lubrication-a-cross-industry-perspective-on-running-things-smoother/) - [Feeling the heat?](https://www.innoviatech.com/insight/feeling-the-heat/) - [3D Printing - Lessons from experience](https://www.innoviatech.com/insight/3d-printing-lessons-from-experience/) - [GLP-1: Wonder drug and social disruptor?](https://www.innoviatech.com/insight/glp-1-wonder-drug-and-social-disruptor/) - [Clarifying ‘Clean Label’ in Consumer Health: Insights and Opportunities](https://www.innoviatech.com/insight/clarifying-clean-label-in-consumer-health-a-critical-and-holistic-look/) - clean label - what does clean label mean for consumer health? Where are the opportunities in clean label for consumer health brands? - [Behavioural Science at Innovia Technology: candid reflections on a decade of development](https://www.innoviatech.com/insight/behavioural-science-at-innovia-technology-candid-reflections-on-a-decade-of-development/) - [Behavioural science and innovation](https://www.innoviatech.com/insight/behavioural-science-and-innovation/) - – - [Six hot food and beverage topics that our clients are talking to us about right now.](https://www.innoviatech.com/insight/six-hot-food-and-beverage-topics-that-our-clients-are-talking-to-us-about-right-now/) - [Cookie Policy](https://www.innoviatech.com/insight/cookie-policy/) - [Ahead of the Curve: Three Innovative Ways to Engage Consumers in Preventative Healthcare](https://www.innoviatech.com/insight/ahead-of-the-curve-three-innovative-ways-to-engage-consumers-in-preventative-healthcare/) - [A unique behaviour change programme](https://www.innoviatech.com/insight/heineken/) - + - [Sustainable Packaging](https://www.innoviatech.com/insight/sustainable-packaging/) - [Formulation Flexibility](https://www.innoviatech.com/insight/formulation-flexibility/) - [Nutrition & Processing](https://www.innoviatech.com/insight/nutrition-processing/) - [Plant Based Formulations](https://www.innoviatech.com/insight/plant-based-formulations/) - [Reflections on 2023 and thoughts for 2024](https://www.innoviatech.com/insight/reflections-on-2023-and-thoughts-for-2024/) - [What the Brexit vote means for innovation leaders](https://www.innoviatech.com/insight/what-the-brexit-vote-means-for-innovation-leaders/) - [Eeny meeny miny moe](https://www.innoviatech.com/insight/eeny-meeny-miny-moe/) - [Pokémonics - The behavioural economics of Pokémon Go](https://www.innoviatech.com/insight/pokemonics-the-behavioural-economics-of-pokemon-go/) - [Innovation culture](https://www.innoviatech.com/insight/innovation-culture/) - [Shifting gear](https://www.innoviatech.com/insight/shifting-gear/) - [Digging for answers](https://www.innoviatech.com/insight/digging-for-answers/) - [Inclusive design. Why it matters.](https://www.innoviatech.com/insight/inclusive-design-why-it-matters/) - [Beauty is in the eye of the beholder's smartphone](https://www.innoviatech.com/insight/beauty-is-in-the-eye-of-the-beholders-smartphone/) - [Starting life as an innovator](https://www.innoviatech.com/insight/starting-life-as-an-innovator/) - [Bringing out the creativity in your teams: insights from neuroscience](https://www.innoviatech.com/insight/bringing-out-the-creativity-in-your-teams-insights-from-neuroscience/) - [Dairy farming](https://www.innoviatech.com/insight/dairy-farming/) - [What's cropping up?](https://www.innoviatech.com/insight/whats-cropping-up/) - [Pain management](https://www.innoviatech.com/insight/pain-management/) - [Rigged election? How to spot one.](https://www.innoviatech.com/insight/rigged-election-how-to-spot-one/) - [Learning from nature (and from other people)](https://www.innoviatech.com/insight/learning-from-nature-and-from-other-people/) - [How to frame digital disruption?](https://www.innoviatech.com/insight/how-to-frame-digital-disruption/) - [Innovation in extreme times](https://www.innoviatech.com/insight/innovation-in-extreme-times/) - [Why is testing for COVID-19 so hard?](https://www.innoviatech.com/insight/why-is-testing-for-covid-19-so-hard/) - [COVID-19 and the future of Public Health](https://www.innoviatech.com/insight/covid-19-and-the-future-of-public-health/) - [After the Brexit vote: A perspective from behavioural science](https://www.innoviatech.com/insight/after-the-brexit-vote-a-perspective-from-behavioural-science/) - [Four principles for avoiding the misuse of behavioural science in business.](https://www.innoviatech.com/insight/is-it-ethical-to-take-advantage-of-peoples-inherent-biases-four-principles-for-avoiding-the-misuse-of-behavioural-science-in-business/) - [Behavioural Science in the Private Sector: Guidelines for Avoiding Misuse](https://www.innoviatech.com/insight/behavioural-science-in-the-private-sector-guidelines-for-avoiding-misuse/) - [Why people are not following COVID-19 social distancing advice: a behavioural scientist’s view](https://www.innoviatech.com/insight/why-people-are-not-following-covid19-social-distancing-advice-a-behavioural-scientists-view/) - [Will COVID-19 lead to lasting change?](https://www.innoviatech.com/insight/will-covid-19-lead-to-lasting-change/) - [There will be an After…positive change after COVID-19](https://www.innoviatech.com/insight/there-will-be-an-afterpositive-change-after-covid-19/) - [Healthcare in a post-COVID world](https://www.innoviatech.com/insight/healthcare-in-a-post-covid-world/) - [What really drives innovation?](https://www.innoviatech.com/insight/what-really-drives-innovation/) - [Digital Transformation. What? Why? How?](https://www.innoviatech.com/insight/digital-transformation-what-why-how/) - [Sustainability post-COVID](https://www.innoviatech.com/insight/sustainability-post-covid-will-the-pandemic-shrink-the-intention-behaviour-gap/) - [What can behavioural science offer the food sector?](https://www.innoviatech.com/insight/what-can-behavioural-science-offer-the-food-sector/) - [Design at Innovia](https://www.innoviatech.com/insight/design-at-innovia/) - [Join us at our Oxford careers event on Monday, 20 November at 6 pm](https://www.innoviatech.com/insight/join-us-at-our-open-house-event-on-monday-23-october-from-6-pm/) - [Recent work // 10](https://www.innoviatech.com/insight/innovias-recent-work/) - [Recent work // 11](https://www.innoviatech.com/insight/recent-work-11/) - [Recent work // 12](https://www.innoviatech.com/insight/recent-work-12/) - [Recent work // 13](https://www.innoviatech.com/insight/recent-work-13/) - [RCVS VIVET INNOVATION SYMPOSIUM 2019 Precision Veterinary Medicine: A vision for the future](https://www.innoviatech.com/insight/rcvs-vivet-innovation-symposium-2019-precision-veterinary-medicine-a-vision-for-the-future/) - [Boehringer–Innovia collaboration](https://www.innoviatech.com/insight/boehringer-innovia-collaboration/) - [How can behaviour-led innovation improve your innovation process?](https://www.innoviatech.com/insight/how-can-behaviour-led-innovation-improve-your-innovation-process/) - [Innovating to survive and thrive in a post-COVID world](https://www.innoviatech.com/insight/innovating-to-survive-and-thrive-in-a-post-covid-world/) - [Transportation and energy](https://www.innoviatech.com/insight/transportation-and-energy/) - [Creating the world’s most sustainable highway](https://www.innoviatech.com/insight/creating-the-worlds-most-sustainable-highway/) - [Behavioural Science at Innovia: FAQs about making the move from academia to industry](https://www.innoviatech.com/insight/behavioural-science-at-innovia-faqs-about-making-the-move-from-academia-to-industry/) - [Radical basics: a manifesto for innovating through the extreme uncertainty of a post-COVID world](https://www.innoviatech.com/insight/radical-basics-a-manifesto-for-innovating-through-the-extreme-uncertainty-of-a-post-covid-world/) - [The Internet of Things in sports by Andrew Niven](https://www.innoviatech.com/insight/the-internet-of-things-in-sports/) - [Fresh Perspective 2016](https://www.innoviatech.com/insight/freshperspective/) - [Behavioural Science… what’s the fuss all about?](https://www.innoviatech.com/insight/behavioural-science-whats-the-fuss-all-about/) - [Idea makes the final of the World Changing Ideas Awards](https://www.innoviatech.com/insight/idea-makes-the-final-of-the-world-changing-ideas-awards/) - [Perspectives on the pandemic](https://www.innoviatech.com/insight/perspectives-on-the-pandemic/) - [May 2017 – News from Innovia Technology](https://www.innoviatech.com/insight/may-2017-news-from-innovia-technology/) - [The targets are set. Now what?](https://www.innoviatech.com/insight/innovation-manifesto-for-sustainability/) - [Create winning products and services](https://www.innoviatech.com/insight/create/) - [Solve complex innovation challenges](https://www.innoviatech.com/insight/solve/) - [Introducing Innovia](https://www.innoviatech.com/insight/introducing-innovia/) - [How Behavioral Science Saved an Airline Millions (and kept customers happy)](https://www.innoviatech.com/insight/how-behavioral-science-saved-an-airline-millions-and-kept-customers-happy/) - [We’re growing and flourishing!](https://www.innoviatech.com/insight/thanks-to-you-were-growing-and-flourishing/) - [Do people do what they say they’ll do?](https://www.innoviatech.com/insight/do-people-do-what-they-say-theyll-do/) - [Our front-end experience enables us to navigate complexity and spot opportunities for our clients](https://www.innoviatech.com/insight/our-front-end-experience-enables-us-to-navigate-complexity-and-spot-opportunities-for-our-clients/) - [Working at Innovia](https://www.innoviatech.com/insight/working-at-innovia/) - n - [Ambient Intelligence](https://www.innoviatech.com/insight/article-ambient-intelligence/) - [Define innovation strategy](https://www.innoviatech.com/insight/define/) - [Make the vision a reality](https://www.innoviatech.com/insight/make/) - [Maximise impact of innovation](https://www.innoviatech.com/insight/maximise/) - [New Year's resolutions for you, business and society](https://www.innoviatech.com/insight/new-years-resolutions-for-you-business-and-society/) - [Breakthrough innovation in 2016](https://www.innoviatech.com/insight/breakthrough-innovation-in-2016/) - [Creating the world's first sustainable highway](https://www.innoviatech.com/insight/creating-the-worlds-first-sustainable-highway/) ## Case Studies - [Developing food products for wellness](https://www.innoviatech.com/case-study/developing-food-products-for-wellness/) - [Helping patients identify eye health issues](https://www.innoviatech.com/case-study/helping-patients-identify-eye-health-issues/) - [Advancing custom medical devices through simulation](https://www.innoviatech.com/case-study/advancing-custom-medical-devices-through-simulation/) - [Developing a digital troubleshooter to support contact lens adoption](https://www.innoviatech.com/case-study/developing-a-digital-troubleshooter-to-support-contact-lens-adoption/) - [Modelling potential market size for a new fuel](https://www.innoviatech.com/case-study/modelling-potential-market-size-for-a-new-fuel/) - [Helping people to train robots](https://www.innoviatech.com/case-study/helping-people-to-train-robots/) - [Optimising properties of apparel](https://www.innoviatech.com/case-study/optimising-properties-of-apparel/) - [Sharing excellence in external innovation](https://www.innoviatech.com/case-study/sharing-excellence-in-external-innovation/) - [Resolving a high-stakes manufacturing challenge](https://www.innoviatech.com/case-study/resolving-a-high-stakes-manufacturing-challenge/) - [Exploring the properties of meat](https://www.innoviatech.com/case-study/exploring-the-properties-of-meat/) - [Improving the sustainability of food packaging](https://www.innoviatech.com/case-study/improving-sustainability-of-food-packaging/) - [Creating new play experiences](https://www.innoviatech.com/case-study/creating-new-play-experiences/) - [Envisioning new play directions](https://www.innoviatech.com/case-study/envisioning-new-play-directions/) - [How do people experience colour?](https://www.innoviatech.com/case-study/how-do-people-experience-colour/) - [Defining gold standard training for new contact lens wearers](https://www.innoviatech.com/case-study/defining-gold-standard-training-for-new-contact-lens-wearers/) - [Storing carbon in construction materials](https://www.innoviatech.com/case-study/storing-carbon-in-construction-materials/) - [Slicing through digital hype to reach consumer truth](https://www.innoviatech.com/case-study/slicing-through-digital-hype-to-reach-consumer-truth/) - [Demonstrating visual benefits of toric contact lenses](https://www.innoviatech.com/case-study/demonstrating-visual-benefits-of-toric-contact-lenses/) - [Improving the patient experience of wearing contact lenses](https://www.innoviatech.com/case-study/improving-the-patient-experience-of-wearing-contact-lenses/) - [Building the business model for digital innovation](https://www.innoviatech.com/case-study/building-the-business-model-for-digital-innovation/) - [Generating ideas for new snack products](https://www.innoviatech.com/case-study/generating-ideas-for-new-snack-products/) - [Finding cost-saving opportunities for detergent](https://www.innoviatech.com/case-study/finding-cost-saving-opportunities-for-detergent/) - [Exploring new directions for paint](https://www.innoviatech.com/case-study/exploring-new-directions-for-paint/) - [Identifying the needs of healthcare stakeholders](https://www.innoviatech.com/case-study/identifying-the-needs-of-healthcare-stakeholders/) - [Working around blocking patents](https://www.innoviatech.com/case-study/working-around-blocking-patents/) - [Building a shared vision of automation](https://www.innoviatech.com/case-study/building-a-shared-vision-of-automation/) - [Evaluating promising solar thermochemical processes](https://www.innoviatech.com/case-study/evaluating-promising-solar-thermochemical-processes/) - [Identifying technologies from different industries](https://www.innoviatech.com/case-study/identifying-technologies-from-different-industries/) - [Creating novel strategies to boost umami, and maximise business value](https://www.innoviatech.com/case-study/pepsico-creating-novel-strategies-to-boost-umami-and-maximise-business-value/) - [Identifying new opportunities for transitioning to low-carbon energy](https://www.innoviatech.com/case-study/identifying-new-opportunities-for-transitioning-to-low-carbon-energy/) - [Creating the next generation of surgical energy devices](https://www.innoviatech.com/case-study/creating-the-next-generation-of-surgical-energy-devices/) - [Crafting science-backed hypotheses to break through category restraints](https://www.innoviatech.com/case-study/crafting-science-backed-hypotheses-to-break-through-category-restraints-pepsico-innovia-technology/) - [Using deep understanding to solve manufacturing problems](https://www.innoviatech.com/case-study/using-deep-understanding-to-solve-manufacturing-problems/) - [Improving the quality of life for people with allergies](https://www.innoviatech.com/case-study/improving-the-quality-of-life-for-people-with-allergies-kenvue-innovia-technology/) - [Crafting retail experiences that drive purchase](https://www.innoviatech.com/case-study/transforming-retail-experiences/) - [Finding new ways to thicken grease](https://www.innoviatech.com/case-study/finding-new-ways-to-thicken-grease/) - [Reimagining sports bras](https://www.innoviatech.com/case-study/reimagining-sports-bras/) - [Integrating science and design to revolutionise workwear](https://www.innoviatech.com/case-study/integrating-science-and-design-to-revolutionise-workwear/) - [Planning for a major business threat](https://www.innoviatech.com/case-study/strategic-planning-for-a-major-business-threat/) - [Designing innovative beer packaging](https://www.innoviatech.com/case-study/designing-innovative-beer-packaging/) - [Helping consumers choose swimming goggles](https://www.innoviatech.com/case-study/helping-consumers-choose-swimming-goggles/) - [Translating technical benefits into consumer propositions](https://www.innoviatech.com/case-study/translating-technical-benefits-into-consumer-propositions/) - [Developing the Wall Manager storage system](https://www.innoviatech.com/case-study/developing-the-wall-manager-storage-system/) - [Delivering product platform opportunities](https://www.innoviatech.com/case-study/delivering-product-platform-opportunities/) - [Improving user experience and reducing cost](https://www.innoviatech.com/case-study/improving-user-experience-and-reducing-cost/) - [Rethinking Supply Chains for Emerging Markets](https://www.innoviatech.com/case-study/rethinking-supply-chains-for-emerging-markets/) - [Revitalising consumer appeal of a brand](https://www.innoviatech.com/case-study/revitalising-consumer-appeal-of-a-brand/) - [Solving constraints in lingerie](https://www.innoviatech.com/case-study/solving-constraints-in-lingerie/) - [Tailoring sports bras to specific sports](https://www.innoviatech.com/case-study/tailoring-sports-bras-to-specific-sports/) - [Reviewing options in osteoarthritis intervention](https://www.innoviatech.com/case-study/reviewing-options-in-osteoarthritis-intervention/) - [Making dishwasher dewatering more efficient](https://www.innoviatech.com/case-study/making-dishwasher-dewatering-more-efficient/) - [Improving dishwasher performance](https://www.innoviatech.com/case-study/improving-dishwasher-performance/) - [Enriching home-cooking experiences](https://www.innoviatech.com/case-study/enriching-home-cooking-experiences/) - [Participating in open innovation in keyhole surgery](https://www.innoviatech.com/case-study/participating-in-open-innovation-in-keyhole-surgery/) - [Reducing the water footprint of soft-beverage manufacture](https://www.innoviatech.com/case-study/reducing-the-water-footprint-of-soft-beverage-manufacture/) - [Investigating new applications for printed media](https://www.innoviatech.com/case-study/investigating-new-applications-for-printed-media/) - [Creating value-adding service ideas](https://www.innoviatech.com/case-study/creating-value-adding-service-ideas/) - [Merging technical enablers with consumer needs](https://www.innoviatech.com/case-study/merging-technical-enablers-with-consumer-needs/) - [Integrating brand values in design](https://www.innoviatech.com/case-study/integrating-brand-values-in-design/) - [Improving long-lasting wet adhesion](https://www.innoviatech.com/case-study/improving-long-lasting-wet-adhesion/) - [Evaluating acquisitions of wireless antenna technologies](https://www.innoviatech.com/case-study/evaluating-acquisitions-of-wireless-antenna-technologies/) - [Innovating in clothing](https://www.innoviatech.com/case-study/innovating-in-clothing/) - [Creating concepts for stoma-care products](https://www.innoviatech.com/case-study/creating-concepts-for-stoma-care-products/) - [Improving access to restricted drugs](https://www.innoviatech.com/case-study/improving-access-to-restricted-drugs/) - [Guiding open innovation partners](https://www.innoviatech.com/case-study/guiding-open-innovation-partners/) - [New Business Opportunity](https://www.innoviatech.com/case-study/new-business-opportunity/) - [Increasing the energy efficiency of wire production](https://www.innoviatech.com/case-study/increasing-the-energy-efficiency-of-wire-production/) - [Discovering new applications for steel fibres](https://www.innoviatech.com/case-study/discovering-new-applications-for-steel-fibres/) - [Designing child-resistant drug packaging](https://www.innoviatech.com/case-study/designing-child-resistant-drug-packaging/) - [Creating sustainable competitive advantage with IP](https://www.innoviatech.com/case-study/creating-sustainable-competitive-advantage-with-ip/) - [Improving design of medical devices](https://www.innoviatech.com/case-study/improving-design-of-medical-devices/) - [Improving the user experience of packaging](https://www.innoviatech.com/case-study/improving-the-user-experience-of-packaging/) - [Enhancing the Hugo Boss message](https://www.innoviatech.com/case-study/enhancing-the-hugo-boss-message/) - [Creating next-level Bounty paper towel absorbency](https://www.innoviatech.com/case-study/creating-next-level-bounty-paper-towel-absorbency/) - [Developing Feel'n Learn pants](https://www.innoviatech.com/case-study/developing-feeln-learn-pants/) - [Understanding technology fit to an organisation](https://www.innoviatech.com/case-study/understanding-technology-fit-to-an-organisation/) - [Detailing the future of brewing](https://www.innoviatech.com/case-study/sabmiller-detailing-the-future-of-brewing/) - [Creating concepts for novel pack lines](https://www.innoviatech.com/case-study/sabmiller-pack-line-of-the-future/) - [Brokering open innovation](https://www.innoviatech.com/case-study/brokering-open-innovation/) - [Exploring opportunities in new world of work](https://www.innoviatech.com/case-study/exploring-opportunities-in-new-world-of-work/) - [Setting priorities for long-term research](https://www.innoviatech.com/case-study/setting-priorities-for-long-term-research/) - [Finding and assessing potential innovation partners](https://www.innoviatech.com/case-study/finding-and-assessing-potential-innovation-partners/) - [Assessing water sustainability](https://www.innoviatech.com/case-study/assessing-water-sustainability/) - [Exploring applications of a new technology](https://www.innoviatech.com/case-study/exploring-applications-of-a-new-technology/) - [Envisioning the future of apparel](https://www.innoviatech.com/case-study/envisioning-the-future-of-apparel/) - [Designing jeans that fit better](https://www.innoviatech.com/case-study/designing-jeans-that-fit-better/) - [Training people to innovate better](https://www.innoviatech.com/case-study/training-people-to-innovate-better/) - [Linking academic research to real-world applications](https://www.innoviatech.com/case-study/linking-academic-research-to-real-world-applications/) - [Presenting information to surgeons in real time](https://www.innoviatech.com/case-study/presenting-information-to-surgeons-in-real-time/) - [Improving consumer perceptions of wet shaving](https://www.innoviatech.com/case-study/improving-consumer-perceptions-of-wet-shaving/) - [Identifying novel gastrointestinal health technologies](https://www.innoviatech.com/case-study/identifying-novel-gastrointestinal-health-technologies/) - [Guiding a materials sustainability strategy](https://www.innoviatech.com/case-study/guiding-a-materials-sustainability-strategy/) - [Discovering new molecules for automotive fuels](https://www.innoviatech.com/case-study/discovering-new-molecules-for-automotive-fuels/) - [Modelling shaving to design better razors](https://www.innoviatech.com/case-study/modelling-shaving-to-design-better-razors/) - [Designing single-use instruments for orthopaedic surgery](https://www.innoviatech.com/case-study/depuy-synthes-single-use-instruments-for-orthopaedic-surgery/) - [Supporting the launch of a new technology accelerator](https://www.innoviatech.com/case-study/supporting-the-launch-of-a-new-technology-accelerator/) - [Developing connected road studs](https://www.innoviatech.com/case-study/ray-c-anderson-foundation-solar-road-studs/) - [Communicating technology through experiences](https://www.innoviatech.com/case-study/communicating-technology-through-experiences/) - [Building an innovation strategy for Foods](https://www.innoviatech.com/case-study/building-an-innovation-strategy-for-foods/) - [Helping companies to become more innovative](https://www.innoviatech.com/case-study/innovation-strategy-how-can-your-company-be-more-innovative/) - [Using data for better mining](https://www.innoviatech.com/case-study/anglo-american-using-data-for-better-mining/) - [Ramping up manufacturing for breakthrough products](https://www.innoviatech.com/case-study/ramping-up-manufacturing-for-breakthrough-products/) - [Identifying breakthrough technologies for biofuel crops](https://www.innoviatech.com/case-study/identifying-breakthrough-technologies-for-biofuel-crops/) - [Finding opportunities in vertical farming](https://www.innoviatech.com/case-study/finding-opportunities-in-vertical-farming/) - [Delivering resilience within the supply chain for corn](https://www.innoviatech.com/case-study/delivering-resilience-within-the-supply-chain-for-corn/) - [Understanding cognitive drivers of sports performance](https://www.innoviatech.com/case-study/understanding-cognitive-drivers-of-sports-performance/) - [Identifying enablers in a complex catalyst system](https://www.innoviatech.com/case-study/improving-catalyst-design/) - [Helping people to stop smoking](https://www.innoviatech.com/case-study/helping-people-to-stop-smoking/) - [Unlocking new business models through data-driven services](https://www.innoviatech.com/case-study/unlocking-new-business-models-through-data-driven-services/) - [Creating sportswear that provides real-time feedback](https://www.innoviatech.com/case-study/creating-sportswear-that-provides-real-time-feedback/) - [Applying fundamental science to create record-breaking swimsuits](https://www.innoviatech.com/case-study/applying-fundamental-science-to-create-record-breaking-swimsuits/) - [Improving manufacture of natural cheese](https://www.innoviatech.com/case-study/improving-manufacture-of-natural-cheese/) - [Understanding an emerging consumer group](https://www.innoviatech.com/case-study/understanding-an-emerging-consumer-group/) - [Revitalising front-end innovation process](https://www.innoviatech.com/case-study/revitalising-front-end-innovation-process/) - [Maximising perceived space in cars](https://www.innoviatech.com/case-study/maximising-perceived-space-in-cars/) - [Envisaging next-decade manufacturing](https://www.innoviatech.com/case-study/envisaging-next-decade-manufacturing/) - [Getting closer to the truth of what matters to consumers](https://www.innoviatech.com/case-study/getting-closer-to-the-truth-of-what-matters-to-consumers/) - [Leading opportunity development in a workshop](https://www.innoviatech.com/case-study/leading-opportunity-development-in-a-workshop/) - [Innovation in the Life Sciences](https://www.innoviatech.com/case-study/innovation-in-the-life-sciences/) - [Optimising choice by tailoring options](https://www.innoviatech.com/case-study/optimising-choice-by-tailoring-options/) - [Creating revolutionary mascara](https://www.innoviatech.com/case-study/creating-revolutionary-mascara/) - [Building a reputation for pioneering swimsuits](https://www.innoviatech.com/case-study/building-a-reputation-for-pioneering-swimsuits/) - [Evaluating marine algae farming](https://www.innoviatech.com/case-study/evaluating-marine-algae-farming/) - [Envisaging the brewery of the future](https://www.innoviatech.com/case-study/envisaging-the-brewery-of-the-future/) - [The Ultimate Strapless Bra](https://www.innoviatech.com/case-study/the-ultimate-strapless-bra/) - [Making healthy snacks appealing](https://www.innoviatech.com/case-study/making-healthy-snacks-appealing/) - [Designing smarter socks](https://www.innoviatech.com/case-study/designing-smarter-socks/) - [Transforming consumer experiences and driving efficiency](https://www.innoviatech.com/case-study/transforming-consumer-experiences-and-driving-efficiency/) - [Unlocking better-for-you options for beverages](https://www.innoviatech.com/case-study/pepsico-better-for-you-beverages/) - [Boosting return on investment for a new class of drug](https://www.innoviatech.com/case-study/pharmaceuticals/) - [Helping a large company innovate like a start-up](https://www.innoviatech.com/case-study/lean-start-up-innovation/) - [Engineering biology to make better products](https://www.innoviatech.com/case-study/protein-stabilisation/) - [Helping people to take medication correctly](https://www.innoviatech.com/case-study/adherence-to-taking-medication/) - [Envisaging future factory automation](https://www.innoviatech.com/case-study/envisaging-future-factory-automation/) - [Reducing drink-driving using behavioural science](https://www.innoviatech.com/case-study/reducing-drink-driving-using-behavioural-science/) - [Harnessing soft-matter physics to create better snacks](https://www.innoviatech.com/case-study/harnessing-soft-matter-physics-to-create-better-snacks/) - [Developing breakthrough products: AIRIA and OPTE](https://www.innoviatech.com/case-study/developing-breakthrough-products-airia-and-opte/) - [Future-proofing biomanufacture](https://www.innoviatech.com/case-study/future-proofing-biomanufacture/) - [Exploring the potential of digital and automation technologies for LNG facilities](https://www.innoviatech.com/case-study/digital-and-automation-technologies-for-lng-facilities/) - [Mapping commercial space in a disrupted industry](https://www.innoviatech.com/case-study/mapping-commercial-space-in-a-disrupted-industry/) - [Separating components in food waste streams](https://www.innoviatech.com/case-study/separating-components-in-food-waste-streams/) - [Body mapping for Smartwool Intraknit](https://www.innoviatech.com/case-study/body-mapping-for-smartwool-intraknit/) - [Enabling faster minor wound healing](https://www.innoviatech.com/case-study/enabling-faster-minor-wound-healing/) - [Communicating complex sustainability topics to consumers](https://www.innoviatech.com/case-study/communicating-sustainable-forestry/) - [Reducing lung cancer recurrence after surgery](https://www.innoviatech.com/case-study/reducing-lung-cancer-recurrence-after-surgery/) - [Changing behaviour to improve cattle welfare](https://www.innoviatech.com/case-study/changing-behaviour-to-improve-cattle-welfare/) ## News - [Here, there and everywhere – summer 2026](https://www.innoviatech.com/news/here-there-and-everywhere-summer-2026/) - [Thinking about what comes after university?](https://www.innoviatech.com/news/thinking-about-what-comes-after-university/) - [Internships at Innovia Technology](https://www.innoviatech.com/news/internships-at-innovia-technology/) - [Here, there and everywhere.](https://www.innoviatech.com/news/here-there-and-everywhere/) - [The benefits of working at Innovia](https://www.innoviatech.com/news/the-benefits-of-working-at-innovia/) - [GLP-1 drugs. Wonder drugs? Social disruptors? Or both?](https://www.innoviatech.com/news/glp-1-drugs-wonder-drugs-social-disruptors-or-both/) - [International Women's Day 2025 with Dr Ghina M. Halabi](https://www.innoviatech.com/news/international-womens-day-2025-dr-ghina-m-halabi/) - [Attending AAOS 2025? We'll see you there...](https://www.innoviatech.com/news/attending-aaos-2025-well-see-you-there/) - [Innovia Technology at University of Cambridge Tech Careers Festival](https://www.innoviatech.com/news/innovia-technology-at-university-of-cambridge-tech-careers-festival/) - [Innovia Technology visits Cambridge University Scientific Society careers fair](https://www.innoviatech.com/news/innovia-technology-visits-cambridge-university-scientific-society-careers-fair/) - [Reflections on 10 years of behavioural science at Innovia Technology](https://www.innoviatech.com/news/dr-helena-rubinstein-reflections-on-10-years-of-behavioural-science-at-innovia-technology/) - [Attending GIF 2024? Let’s connect & meet up!](https://www.innoviatech.com/news/attending-gif-2024-lets-connect-meet-up/) - [Looking for solutions to your innovation challenges? Let's talk...](https://www.innoviatech.com/news/looking-for-solutions-to-your-innovation-challenges-lets-talk/) - [What's it really like to work in an innovation consultancy?](https://www.innoviatech.com/news/whats-it-really-like-to-work-in-an-innovation-consultancy/) - [Feeling peckish?](https://www.innoviatech.com/news/feeling-peckish/) - [Join us at one of our careers events](https://www.innoviatech.com/news/join-us-at-one-of-our-careers-events/) - [New case study: Improving the quality of life for people with allergies](https://www.innoviatech.com/news/new-case-study-improving-the-quality-of-life-for-people-with-allergies-kenvue-innovia-technology/) - [What’s it like to be an intern at Innovia Technology?](https://www.innoviatech.com/news/whats-it-like-to-be-an-intern-at-innovia-technology/) - [Supporting EnterpriseWOMEN in Cambridge](https://www.innoviatech.com/news/supporting-enterprisewomen-in-cambridge/) - ["I might be changing course, but I'm not slowing down."](https://www.innoviatech.com/news/im-changing-course-but-im-not-slowing-down/) - [What's it really like to be a Behavioural Scientist working as an Innovation Consultant?](https://www.innoviatech.com/news/whats-it-really-like-to-be-a-behavioural-scientist-working-as-an-innovation-consultant/) - [Fresh Perspectives - is there life outside of the lab?](https://www.innoviatech.com/news/fresh-perspectives-is-there-life-outside-of-the-lab/) - [The 16th American Food Innovate Summit - will we see you there?](https://www.innoviatech.com/news/the-16th-american-food-innovate-summit-will-we-see-you-there/) - [Make it Count – take action and bring impactful change through innovation at GIF 2023](https://www.innoviatech.com/news/make-it-count-take-action-and-bring-impactful-change-through-innovation-at-gif-2023/) - [New case study: Driving greater resilience within corn crops](https://www.innoviatech.com/news/new-case-study-driving-greater-resilience-within-corn-crops/) - [New case study: Identifying value within vertical farming](https://www.innoviatech.com/news/new-case-study-identifying-value-within-vertical-farming/) - [Summer Internships at Innovia Technology for 2024](https://www.innoviatech.com/news/summer-internships-at-innovia-technology-for-2024/) - [Food, glorious food!](https://www.innoviatech.com/news/food-glorious-food/) - [Engaging Employees & Ecosystems in Sustainability](https://www.innoviatech.com/news/engaging-employees-ecosystems-in-sustainability/) - [Innovation in practise - the podcast](https://www.innoviatech.com/news/innovation-in-practise-the-podcast/) - [Recruitment news: March 2023](https://www.innoviatech.com/news/recruitment-news-march-2023/) - [Recruitment news: December 2022](https://www.innoviatech.com/news/recruitment-news-december-2022/) - [Giving thanks and looking to the future...](https://www.innoviatech.com/news/giving-thanks-and-looking-to-the-future/) - [Reflections on 2022 - and looking forward to 2023...](https://www.innoviatech.com/news/reflections-on-2022-and-looking-forward-to-2023/) - [We're heading to GIF 2022 - are you?](https://www.innoviatech.com/news/were-heading-to-gif-2022-are-you/) - [Innovia Technology introduces the Sustainability Hub](https://www.innoviatech.com/news/innovia-technology-introduces-the-sustainability-hub/) - [Alex Hellawell and Stephen Lovelock attend FT Global Pharma and BioTech Summit 2022](https://www.innoviatech.com/news/alex-hellawell-and-stephen-lovelock-attend-global-pharma-and-biotech-summit-2022/) - [New case study: Understanding cognitive drivers of sports performance](https://www.innoviatech.com/news/new-case-study-understanding-cognitive-drivers-of-sports-performance/) - [What it's like working at Innovia within a particular discipline](https://www.innoviatech.com/news/what-its-like-working-at-innovia-within-a-particular-discipline/) - [New from Innovia Technology: The Sustainability Manifesto](https://www.innoviatech.com/news/new-from-innovia-technology-the-sustainability-manifesto/) - [Digitising Industry – CW International Conference 2019](https://www.innoviatech.com/news/digitising-industry-cw-international-conference-2019/) - [Behavioural Science for Better Marketing – B2B Marketing Leaders Forum 2019](https://www.innoviatech.com/news/behavioural-science-for-better-marketing-b2b-marketing-leaders-forum-2019/) - [Join us at the Global Innovation Forum 2021](https://www.innoviatech.com/news/join-us-at-the-global-innovation-forum-2021/) - [New case study: Getting closer to the truth of what matters to consumers](https://www.innoviatech.com/news/new-case-study-getting-closer-to-the-truth-of-what-matters-to-consumers/) - [New case study: Revitalising front end innovation process](https://www.innoviatech.com/news/new-case-study-revitalising-front-end-innovation-process/) - [Lily Clarke and Andy Milton are attending the Sustainable Apparel and Textiles conference...](https://www.innoviatech.com/news/5084/) - [Making new friends and chatting with old ones...](https://www.innoviatech.com/news/meeting-old-friends-chatting-with-new-ones/) - [New case study: Understanding an emerging consumer group](https://www.innoviatech.com/news/new-case-study-understanding-an-emerging-consumer-group/) - [Working together (apart) in 2020: A message to our clients](https://www.innoviatech.com/news/working-together-apart-in-2020-a-message-to-our-clients/) - [New case study: Transforming retail experiences](https://www.innoviatech.com/news/new-case-study-transforming-retail-experiences/) - [New case study: Body mapping for Smartwool Intraknit](https://www.innoviatech.com/news/new-case-study-body-mapping-for-smartwool-intraknit/) - [Dr Helena Rubinstein talks on the BBC World Service Business Daily](https://www.innoviatech.com/news/dr-helena-rubinstein-talks-on-the-bbc-world-service-business-daily/) - [New case study: Enabling faster minor wound healing](https://www.innoviatech.com/news/new-case-study-enabling-faster-minor-wound-healing/) - [New case study: Communicating sustainable forestry](https://www.innoviatech.com/news/new-case-study-communicating-sustainable-forestry/) - [New case study: Reducing lung cancer recurrence after surgery](https://www.innoviatech.com/news/new-case-study-reducing-lung-cancer-recurrence-after-surgery/) - [New case study: Building an innovation strategy for foods](https://www.innoviatech.com/news/new-case-study-building-an-innovation-strategy-for-foods/) - [New case study: Helping people to train robots](https://www.innoviatech.com/news/new-case-study-helping-people-to-train-robots/) - [New case study: Changing behaviour to improve cattle welfare](https://www.innoviatech.com/news/new-case-study-changing-behaviour-to-improve-cattle-welfare/) - [Recruitment News: August 2022](https://www.innoviatech.com/news/recruitment-news-august-2022/) ## Sectors - [Medtech Innovation Hub](https://www.innoviatech.com/sector/medtech-innovation-hub/) - [Sustainability Hub](https://www.innoviatech.com/sector/sustainability/) - [Food & Beverage Hub](https://www.innoviatech.com/sector/food-beverage-hub/) - [Consumer Health Hub](https://www.innoviatech.com/sector/consumer-health-hub/) ## Categories - [News](https://www.innoviatech.com/category/news/) - [Blog](https://www.innoviatech.com/category/blog/) - [Deep Read](https://www.innoviatech.com/category/deep-read/) - [Event](https://www.innoviatech.com/category/event/) - [Feature Insights](https://www.innoviatech.com/category/feature-insights/) ## Theme - 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[Energy](https://www.innoviatech.com/sector/energy/) - [Food & Drink](https://www.innoviatech.com/sector/food-drink/) - [Luxury](https://www.innoviatech.com/sector/luxury/) - [Medical](https://www.innoviatech.com/sector/medical/) - [Pharmaceutical](https://www.innoviatech.com/sector/pharmaceutical/) - [Sports & Leisure](https://www.innoviatech.com/sector/sports-leisure/) - [Telecoms](https://www.innoviatech.com/sector/telecoms/) - [Transport](https://www.innoviatech.com/sector/transport/) - [Utilities](https://www.innoviatech.com/sector/utilities/) - [Materials & Chemicals](https://www.innoviatech.com/sector/materials-chemicals/) - [Finance](https://www.innoviatech.com/sector/finance/) - [Robotics](https://www.innoviatech.com/sector/robotics/) - [Automation](https://www.innoviatech.com/sector/automation/) ## Client - [Johnson & Johnson](https://www.innoviatech.com/client/johnson-johnson/) - [Ethicon](https://www.innoviatech.com/client/ethicon/) - [DePuy](https://www.innoviatech.com/client/depuy/) - 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[Jaguar](https://www.innoviatech.com/client/jaguar/) - [Kraft Heinz](https://www.innoviatech.com/client/kraft-heinz/) - [Laird Group plc](https://www.innoviatech.com/client/laird-group-plc/) - [The LEGO Group](https://www.innoviatech.com/client/lego/) - [Merck](https://www.innoviatech.com/client/merck/) - [Marks & Spencer](https://www.innoviatech.com/client/marks-spencer/) - [NOFO](https://www.innoviatech.com/client/nofo/) - [Nokia](https://www.innoviatech.com/client/nokia/) - [NV Bekaert](https://www.innoviatech.com/client/nv-bekaert/) - [Procter & Gamble](https://www.innoviatech.com/client/procter-gamble/) - [Rolls-Royce](https://www.innoviatech.com/client/rolls-royce/) - [SABMiller](https://www.innoviatech.com/client/sabmiller/) - [Shell](https://www.innoviatech.com/client/shell/) - [University of Cambridge](https://www.innoviatech.com/client/university-of-cambridge/) - [VF Corporation](https://www.innoviatech.com/client/vf-corporation/) - [Ray C. Anderson Foundation](https://www.innoviatech.com/client/ray-c-anderson-foundation/) - [Hershey's](https://www.innoviatech.com/client/hersheys/) - [AkzoNobel](https://www.innoviatech.com/client/akzonobel/) - [PepsiCo](https://www.innoviatech.com/client/pepsico/) - [Southwest Airlines](https://www.innoviatech.com/client/southwest-airlines/) - [Anglo American](https://www.innoviatech.com/client/anglo-american/) - [ABB](https://www.innoviatech.com/client/abb/) - [Heineken](https://www.innoviatech.com/client/heineken/) - [GE Healthcare](https://www.innoviatech.com/client/ge-healthcare/) - [Mondelēz](https://www.innoviatech.com/client/mondelez/) - [Boehringer Ingelheim](https://www.innoviatech.com/client/boehringer-ingelheim/) - [General Mills](https://www.innoviatech.com/client/general-mills/) - [Kenvue](https://www.innoviatech.com/client/kenvue/) - [Johnson & Johnson MedTech](https://www.innoviatech.com/client/johnson-johnson-medtech/) - [Corteva](https://www.innoviatech.com/client/corteva/)