P&G launches AIRIA
We are delighted to have played a role in helping P&G to develop this revolutionary product...... →
P&G Ventures unveiled the Opté™ Precision Skincare System at CES (the Consumer Electronics Show) 2019. Opté is the first at-home skincare device that scans the complexion and immediately corrects hyperpigmentation by precisely applying serum to blemishes. This technology allows users to treat the 10% of their skin that needs correction without covering the skin that doesn’t, giving a natural, flawless look that can’t be replicated by makeup or professional treatments.
P&G has reinvented a seemingly mature category, and the enormous response to Opté demonstrates how excited consumers are about this product. Innovia has helped the Opté team at several stages of the innovation process. We are delighted to have played a role in helping P&G to develop this revolutionary product.