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At CES (the Consumer Electronics Show) 2019, P&G unveiled AIRIA, a revolutionary approach to whole-home scenting. With noticeable fragrances that don’t fade, you can customize scent coverage for any space on a schedule that works for you. AIRIA is a smart home fragrance system that uses patented, capillary action and heating technology to establish scent-enhancing ambiance with the touch of a button.
P&G has reinvented a seemingly mature category, and the great response to AIRIA demonstrates how excited consumers are about this product. Innovia has supported the AIRIA team in several ways during the innovation process. We are delighted to have played a role in helping P&G to develop this revolutionary product.