Consumers' attitudes and behaviours around apparel are changing rapidly. Innovia identified a range of strategic opportunity areas in this area…
Leading opportunity development in a workshop
Following our successful collaboration to explore the Future of Apparel, VF Corporation asked Innovia to lead a multi-day workshop to explore more specific opportunities. The workshop involved forty participants drawn from academia, VF’s partners, and its brands.
Innovia designed and facilitated the workshop, engaging participants with stimulus drawn from our previous work, interactive demonstrations and activities. At the workshop, participants made new connections, shared existing knowledge and generated fresh insights and ideas that have the potential to transform VF’s business and brands.
As a result of the workshop, VF explored three major innovation platforms and agreed to proceed with three new projects. The workshop was filmed to share the experience, insights and ideas with the wider company.