Consumers want snacks that are both tasty and nutritious, but this is not always straightforward. Innovia helped to plan the next generation of healthy snacks...
Helping people to stop smoking
Smoking causes one in ten deaths worldwide – the combination of chemical addiction and social routine makes the habit hard to break. There are many healthcare apps and devices that claim to help people to stop smoking. Our client’s new product was potentially more effective but more complex to use than current approaches. It asked Innovia to recommend how to compete.
We analysed both the technology and the behaviours, beliefs, and motivations around existing smoking-cessation approaches. We explored emerging and mature products, digital health interventions, and services that try to change behaviour. By mapping the technologies onto suitable models of behaviour, Innovia identified key threats and opportunities for the launch, considering emergent new approaches, likely policy and regulatory changes, potential partnership opportunities, and how behaviour-change techniques could boost efficacy.
Using this analysis, Innovia created a set of future scenarios into which the product might be launched. We facilitated a multi-location workshop to develop strategic options for the launch. Our work will improve the launch of this breakthrough product, and help more people to quit smoking across the world.