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Creating next-level Bounty paper towel absorbency
For more than 40 years, Bounty has been America’s top-selling paper towel. Bounty combines strength and absorbency to help parents tackle the toughest messes around the home.
Procter & Gamble asked Innovia to identify ways to take Bounty's performance to the next level. It was critical that new ideas used existing paper-making and converting assets, while breaking the current paradigm of a trade-off between absorbency and strength.
Our ideas for multi-scale absorbent structures inspired the new generation Bounty, patented and launched in 2014. Bounty's place is secure at the heart of the home.
Mascara formulation and packaging is well established. Innovia designed a range of concepts including successful, patentable Max Factor and CoverGirl mascara packaging…
Toric contact lenses substantially improve vision for people with astigmatism. Innovia developed a patentable methodology to highlight the benefits…
Extracting gas from tight gas reserves is difficult. Innovia ran a workshop that generated forty new ideas to improve extraction…