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Creating next-level Bounty paper towel absorbency
For more than 40 years, Bounty has been America’s top-selling paper towel. Bounty combines strength and absorbency to help parents tackle the toughest messes around the home.
Procter & Gamble asked Innovia to identify ways to take Bounty's performance to the next level. It was critical that new ideas used existing paper-making and converting assets, while breaking the current paradigm of a trade-off between absorbency and strength.
Our ideas for multi-scale absorbent structures inspired the new generation Bounty, patented and launched in 2014. Bounty's place is secure at the heart of the home.
Deregulation of UK utilities dramatically increased competition and price-cutting. Innovia interviewed users and explored analogies in other industries to create a range of new opportunities…
Consumers' changing requirements drive new product innovation. Innovia developed novel platforms to meet the food needs of a new demographic…
Creating successful consumer products is notoriously difficult. Innovia helped P&G develop two breakthrough consumer products...