For general enquiries please contact us on
+44 1223 248888
enquiries2020@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
FIND US
Creating next-level Bounty paper towel absorbency
For more than 40 years, Bounty has been America’s top-selling paper towel. Bounty combines strength and absorbency to help parents tackle the toughest messes around the home.
Procter & Gamble asked Innovia to identify ways to take Bounty's performance to the next level. It was critical that new ideas used existing paper-making and converting assets, while breaking the current paradigm of a trade-off between absorbency and strength.
Our ideas for multi-scale absorbent structures inspired the new generation Bounty, patented and launched in 2014. Bounty's place is secure at the heart of the home.
Developing a protectable product in a crowded space is hard. Innovia helped develop a successful product – from initial ideation, through patent application, to cost optimisation for manufacture…
Bad consumer experiences can cost money. Innovia enhanced the consumer experience and increased airport efficiency...
Patentable clothing innovations are unusual but give strong competitive advantage. Innovia created a range of concepts that were validated in user trials…