For general enquiries please contact us on
+44 1223 248888
enquiries2020@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
FIND US
Enhancing the Hugo Boss message
When choosing a fragrance, people are not simply buying a pleasant smell. They are associating themselves with an attitude and approach to life.
Hugo Boss, a leading fine fragrance producer, asked Innovia to create and define new ideas that would enhance and extend the message of their Hugo Brand. Innovia's suggestions were tested in markets across Europe, and the one that consumers found most compelling was selected for a new fragrance development.
With the basic idea in place, Innovia then competed with four design agencies to win the development of the product, from primary and secondary packaging through to naming the product. Since Hugo Energise was launched it has won several packaging and product design awards.
Many people suffer with unpleasant abdominal symptoms. Innovia identified new technologies that could be incorporated into current gastrointestinal health brands…
Breakthrough innovation requires seamless functioning of many parts of an organisation. Innovia developed the Innovation Diagnostic Framework to help companies improve…
Consumers value spacious vehicles but interior space is obviously constrained. Innovia identified various ways to improve use of space in three-row-of-seats vehicles…