Consumers want snacks that are both tasty and nutritious, but this is not always straightforward. Innovia helped to plan the next generation of healthy snacks...
Generating ideas for new snack products
Pringles was looking for ways to create irresistible, fun-to-eat snacks with a stronger health proposition.
We explored the physiological and social factors that make a snack food “moreish,” and investigated the consumption opportunities for people with different lifestyles and different mindsets. We looked at technologies to improve healthiness in a wide range of product forms. We then created a diverse range of snacking concepts that included variants of the existing product pipeline as well as wholly original ideas.
We gave P&G realistic product visualisations for qualitative consumer testing and storyboards for quantitative research. After further research, it created Pringles Stix. The new product was launched in early 2008.