Creating concepts for stoma-care products


When part of the intestine is surgically removed, the remaining intestine is often brought out to a stoma in the patient’s abdomen. Our client manufactures stoma care products to meet the different needs of patients, nurses, surgeons and health insurers. We were asked to create concepts for a new type of product aimed at patients whose stomas are difficult to manage.


We used the interplay of functional and psychological benefits to guide our initial creative thinking. We developed our concepts further in a series of workshops with stoma care nurses.


Our client is now taking two concepts through to market.