Different sports require different types of breast support. Innovia systematically explored technical enablers and created specific product features to deliver targeted performance…
Innovating in clothing
Marks & Spencer has a well deserved reputation for delivering high quality and innovative clothing. Innovia was asked to develop a range of concepts with self-evident benefits that are stylish, cost effective and patentable.
The key challenge was to create something unique, innovative and appealing but also very simple and obvious.
A range of designs were developed and refined with physical models, CAD tools and validated in user trials.