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Innovating in clothing
Marks & Spencer has a well deserved reputation for delivering high quality and innovative clothing. Innovia was asked to develop a range of concepts with self-evident benefits that are stylish, cost effective and patentable.
The key challenge was to create something unique, innovative and appealing but also very simple and obvious.
A range of designs were developed and refined with physical models, CAD tools and validated in user trials.
Packaging innovation can drive product sales. Innovia explored ways of delivering new functional benefits in refined packaging concepts…
Complex consumer habits and new detergent formulations restrict dishwasher innovation. Innovia identified opportunities to reduce cost and rapidly improve performance…
Developing a protectable product in a crowded space is hard. Innovia helped develop a successful product – from initial ideation, through patent application, to cost optimisation for manufacture…