Kraft Heinz
Sustainable Packaging Design
For general enquiries please contact us on
+44 1223 248888
enquiries2018@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
FIND US
For general enquiries please contact us on
+44 1223 248888
enquiries2018@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
FIND US
Sustainable Packaging Design
Kraft is one of the top two food manufacturers worldwide, and owns brands like Maxwell House, Toblerone and Oreo. Kraft has identified a new sustainable packaging technology and asked Innovia to explore its attractiveness and usability in a major product category.
Innovia investigated different ways to communicate sustainability to consumers and how this fits with the brand equity of the product. In parallel, we explored how the technical performance of this new material enables and constrains design directions. With these understandings, we were able to design a portfolio of compelling propositions and pack formats for the product range.
Innovia delivered photo-realistic visualisations, 3D looks-like models and first-person consumer monologues within the propositions. This work is now being used to gain stakeholder buy-in and to implement a technology that could potentially transform the food packaging industry.
