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Improving long-lasting wet adhesion
Reversible wet adhesion can drive new benefits in personal care products, but finding a suitable material is extremely challenging. J&J, a major producer of personal-care products, asked Innovia to suggest innovative ways to enable long-lasting, but non-permanent wet adhesion.
Different problems in wet adhesion arise depending on what is being stuck, the substrate, and the environmental factors during initial application and long-term adhesion. Innovia and J&J selected a subset of key challenges in wet adhesion that applied closely to J&J’s products. We then concentrated our scientific analysis and creative exploration on solutions to overcome the challenges.
As a result, J&J has a portfolio of approaches to improve wet adhesion in many of its products, that will ultimately deliver new and valuable consumer benefits.
Adhesion in wet environments is affected by many factors. Innovia prioritised the most relevant ones for the specific situation and investigated ways to address them…
Different activities in different environments require different clothing properties. Innovia modelled the differing requirements for warmth, ventilation, and moisture management…
J&J wanted to help minor wounds heal faster. Innovia explored the science, created new concepts, and planned out development options...