For general enquiries please contact us on
+44 1223 248888
enquiries2020@innoviatech.com
St Andrew's House, St Andrew's Road
Cambridge CB4 1DL United Kingdom
FIND US
Improving long-lasting wet adhesion
Reversible wet adhesion can drive new benefits in personal care products, but finding a suitable material is extremely challenging. J&J, a major producer of personal-care products, asked Innovia to suggest innovative ways to enable long-lasting, but non-permanent wet adhesion.
Different problems in wet adhesion arise depending on what is being stuck, the substrate, and the environmental factors during initial application and long-term adhesion. Innovia and J&J selected a subset of key challenges in wet adhesion that applied closely to J&J’s products. We then concentrated our scientific analysis and creative exploration on solutions to overcome the challenges.
As a result, J&J has a portfolio of approaches to improve wet adhesion in many of its products, that will ultimately deliver new and valuable consumer benefits.
Snacks made from potatoes have unique properties. Innovia explored the underlying physics to identify how to obtain similar properties from other ingredients...
For the potential of biofuels to be realised, the production must be optimised. Innovia assessed a range of technologies to improve yield and scale…
Anticipating disruptive changes allows an organisation to set priorities for long-term research. Innovia explored emerging technologies to inform research strategy…