Maximising perceived space in cars


Ford asked Innovia to create a portfolio of innovations which make excellent use of space in 3-row-of-seat vehicles, such as SUVs and minivans.


The concepts had to deliver clear value to the end-user while working within the constraints of the current platforms.


Innovia’s concepts ranged from cargo management systems, through audio and electronic features, to novel seating configurations. We introduced Ford to potential development partners and prepared stimulus material used in customer research. Ford filed three patents on concepts presented by Innovia and continues to develop several of our ideas.