Sustainable Packaging Design
Junkyard Wars Keyhole Surgery
Our client, Ethicon Inc., was developing a revolutionary new instrument for keyhole surgery but wanted to make sure they were considering all options. The company hosted a ‘JunkYard Wars’ event with three parallel teams aiming to innovate, develop and prototype a working surgical instrument in just one week.
Innovia’s multi-functional team competed against an internal client team and the initial instrument developers.
The event helped to jump-start the development process, providing an even broader range of ideas than expected. The company took forward a design synthesised from the work of all three teams. Our client was delighted with Innovia’s contribution, seeing our ideas as both creative and practical.