Wellness and quality should go hand in hand, but what's new (and backed up by science) that can target Kraft's consumers effectively?
Junkyard Wars Keyhole Surgery
Our client, Ethicon Inc., was developing a revolutionary new instrument for keyhole surgery but wanted to make sure they were considering all options. The company hosted a ‘JunkYard Wars’ event with three parallel teams aiming to innovate, develop and prototype a working surgical instrument in just one week.
Innovia’s multi-functional team competed against an internal client team and the initial instrument developers.
The event helped to jump-start the development process, providing an even broader range of ideas than expected. The company took forward a design synthesised from the work of all three teams. Our client was delighted with Innovia’s contribution, seeing our ideas as both creative and practical.