Optimising choice is a touch challenge. Too much and you can overwhelm, too little and consumers may go elsewhere...
Dishwasher dewatering for Electrolux
As well as making crockery pristinely clean, consumers expect a dishwasher to dry it well. Changes in crockery, consumer habits and EU regulations for performance and energy-use are making it harder to achieve cost-effective drying. Electrolux asked Innovia to identify opportunities to improve dishwasher drying performance.
We systematically considered alternative ways of managing dewatering using calculations and analogies from other industries to guide concept creation and development. Combining the consumer’s experience with fundamental science we created a portfolio of specific recommendations for Electrolux from simple, low-cost, changes to sophisticated high-performance systems.
Five years later, our lead recommendation became the industry standard, and we continue to support Electrolux in the development of future innovative drying solutions.