Procter & Gamble
We worked on the prestigious CoverGirl brand to enable a revolution in mascara...
The client, a premium brand in personal care, wanted to explore use of over-the-horizon technologies for removal of a bio-film.
We created a taxonomy of methods including water flow, water jets, lasers and ultrasonics. From the perspective of the fundamental science involved, we examined advantages, disadvantages, tunable parameters and potential performance.
We helped to rule out several technologies, saving the client time and resource. We identified some promising novel approaches that provided the foundation for a major R&D initiative.