Understanding a product’s user needs and technical benefits allows better guidance of choice. Innovia analysed different perspectives and suggested communication approaches…
Delivering product platform opportunities
Avery Dennison, an industry leader in home and office organisation products, enlisted Innovia’s services to deliver a set of strategic product platform opportunities for its new generation of organisation products. Avery was co-ordinating launch with prestigious partner brands.
Our team took a consumer-driven perspective, incorporating a variety of insights from psychology, the competitive landscape, and technology trends. We considered how ideas fit to different brands and systematically generated a portfolio of diverse platforms. These were brought to life with a rich set of sub-platforms and concepts, some supported by early-stage models that demonstrated short-term feasibility.
Seven platforms with significant potential emerged from our final joint assessment. These are now being integrated and developed as part of the client’s third-generation product pipeline.