PROCTER & GAMBLE
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Delivering product platform opportunities
Avery Dennison, an industry leader in home and office organisation products, enlisted Innovia’s services to deliver a set of strategic product platform opportunities for its new generation of organisation products. Avery was co-ordinating launch with prestigious partner brands.
Our team took a consumer-driven perspective, incorporating a variety of insights from psychology, the competitive landscape, and technology trends. We considered how ideas fit to different brands and systematically generated a portfolio of diverse platforms. These were brought to life with a rich set of sub-platforms and concepts, some supported by early-stage models that demonstrated short-term feasibility.
Seven platforms with significant potential emerged from our final joint assessment. These are now being integrated and developed as part of the client’s third-generation product pipeline.