Avery

Approach

In an initial exploratory stage Innovia ideated, prototyped and informally tested many different approaches to create a system that enabled moms to organise their homes beautifully and intelligently, with minimal installation effort. As the system was developed, Innovia examined the intellectual property space and provided design notes for patent application.The Innovia team then went on to work with the Martha Stewart designers to style a Martha Stewart version of the Wall Manager. Finally, the system was optimized for cost and engineering drawings were supplied to the manufacturers.