Developing the Wall Manager storage system


Avery Dennison, an industry leader in home office and organisation products, asked Innovia to help develop a storage system for vertical spaces.


We ideated, prototyped and informally tested many different approaches to create a system that enabled moms to organise their homes beautifully and intelligently, with minimal installation effort. As the system was developed, we examined the intellectual property space and provided design notes for patent application. We then worked with the Martha Stewart designers to style a Martha Stewart version of the Wall Manager. Finally, we optimised the system for cost and supplied engineering drawings to the manufacturers.


The Wall Manager has been launched in Staples stores across the USA and Canada and has three patents pending.