From Concept to Manufacture – Wall Manager


Avery Dennison, an industry leader in home office and organisation products, asked Innovia to help develop a storage system for vertical spaces.


In an initial exploratory stage Innovia ideated, prototyped and informally tested many different approaches to create a system that enabled moms to organise their homes beautifully and intelligently, with minimal installation effort. As the system was developed, Innovia examined the intellectual property space and provided design notes for patent application.The Innovia team then went on to work with the Martha Stewart designers to style a Martha Stewart version of the Wall Manager. Finally, the system was optimized for cost and engineering drawings were supplied to the manufacturers.


The Wall Manager has been launched in Staples stores across the USA and Canada and has three patents pending.