Shell: Energy Crops to Replace Oil
GameChanger is a creative team in Shell that aims to initiate new business opportunities that fall outside the core oil and gas business. GameChanger has often worked with Innovia as an innovation partner, and harnessed our technical and business expertise to identify and assess early stage technologies.
In a recent study we helped GameChanger assess breakthrough technologies for bioenergy crops. We first creatively envisaged potential solutions and then used this input to guide our search for potential technologies. We showed how emerging understanding of genetic function and plant metabolism will improve crop yield and the potential scale of production.
Our study helped Shell develop its technology strategy for bioenergy so that it will be in a strong competitive position should society evolve to become less dependent on fossil fuels.