Wonderbra: Ultimate Strapless
Conventional strapless bra designs are not capable of providing the shape and support that women desire. Wonderbra challenged Innovia to help it break out of this conventional thinking and to develop the ultimate strapless bra.
Innovia started by systematically reviewing how a strapless bra performs and identifying inherent limitations. By applying engineering and design principles Innovia identified a range of opportunities for integrating improved support into the bra.
Innovia developed proof of principle prototypes to test these hypotheses and identify the most promising designs. Working alongside Wonderbra’s R&D team, Innovia refined a final design and established manufacturing feasibility for the garment.
Tests show that the new design delivers greatly improved breast shape, and support that reduces the need for readjustment during wear. Wonderbra has patented Innovia’s design and the product was launched in June 2009.