Shell

Shell

Energy Crops to Replace Oil

Context

GameChanger is a creative team in Shell that aims to initiate new business opportunities that fall outside the core oil and gas business. GameChanger has often worked with Innovia as an innovation partner, and harnessed our technical and business expertise to identify and assess early stage technologies.

Approach

In a recent study we helped GameChanger assess breakthrough technologies for bioenergy crops. We first creatively envisaged potential solutions and then used this input to guide our search for potential technologies.

Impact

We showed how emerging understanding of genetic function and plant metabolism will improve crop yield and the potential scale of production.