Our insights supported the development of a sustainability strategy for the use of carbon fibre composites in Boeing's aircraft…
Product and Process Platforms
An FMCG client wished to grow volume in emerging markets, which requires an increase in manufacturing capacity. It faced a dilemma: it could achieve this by duplicating product-specific lines originally designed for developed markets; alternatively, it could invest in a new platform to produce a variety of new products directly aimed at emerging markets. Our project focused on the latter.
In order to explore opportunities and pitfalls of platform strategies, we organised a series of visits to non-competing firms from automotive, medical, aerospace, construction, electronics and telecoms sectors. We were able to tap first-hand experience of the design and execution of platforms.
Surprising insights included the importance of knowledge management and scenario planning to future-proof the platform design. Informed by the discussions, our client was able to develop a clear strategy and secure buy-in from key internal stakeholders.