Strategic Ideation for Organisation
Product and Process Platforms
An FMCG client wished to grow volume in emerging markets, which requires an increase in manufacturing capacity. It faced a dilemma: it could achieve this by duplicating product-specific lines originally designed for developed markets; alternatively, it could invest in a new platform to produce a variety of new products directly aimed at emerging markets. Our project focused on the latter.
In order to explore opportunities and pitfalls of platform strategies, we organised a series of visits to non-competing firms from automotive, medical, aerospace, construction, electronics and telecoms sectors. We were able to tap first-hand experience of the design and execution of platforms.
Surprising insights included the importance of knowledge management and scenario planning to future-proof the platform design. Informed by the discussions, our client was able to develop a clear strategy and secure buy-in from key internal stakeholders.