Consumer/FMCG

Consumer/FMCG

Optimising choice

Context

Companies can build a stronger relationship with consumers if they can offer them a curated selection of products that meet their specific needs and expectations. Our client wanted to use this principle to create a more satisfying and differentiated service experience.

Approach

Innovia’s interdisciplinary team used behavioural science models to understand how consumers think, specifically how they respond to guidance and assess the result. In a workshop with our client, we reviewed a range of creative tools, including consumer profiles, need statements and technical analogies, and collaboratively generated a range of solutions.

Impact

To test our behavioural hypotheses, we created targeted interactive prototypes. These prototypes allowed the client to test the solutions, each with different communication styles, social media options and purchase models, to see which consumers preferred. The prototypes are now being tested in different markets, and have the potential to open up a new business opportunity for our client.