Consumer/FMCG

Consumer/FMCG

Beauty-Enhancing Contact Lenses

Context

Innovia helped to develop novel contact lenses that enhance the natural beauty of the eye, whilst still delivering high performance vision correction and comfort.

Approach

We brought a fresh perspective to our client's existing consumer research, and related consumer-articulated perceptions of beauty to the underlying optical physics. Through a systematic innovation process, we identified novel cosmetic lens concepts that leveraged our client's manufacturing capabilities and delivered on consumers’ aspirations, within the constraints of a highly crowded IP space.

Impact

Our work resulted in a US patent application, and our client continues to develop concepts inspired by Innovia’s insights.