Procter & Gamble
We worked on the prestigious CoverGirl brand to enable a revolution in mascara...
Beauty-Enhancing Contact Lenses
Innovia helped to develop novel contact lenses that enhance the natural beauty of the eye, whilst still delivering high performance vision correction and comfort.
We brought a fresh perspective to our client's existing consumer research, and related consumer-articulated perceptions of beauty to the underlying optical physics. Through a systematic innovation process, we identified novel cosmetic lens concepts that leveraged our client's manufacturing capabilities and delivered on consumers’ aspirations, within the constraints of a highly crowded IP space.
Our work resulted in a US patent application, and our client continues to develop concepts inspired by Innovia’s insights.