Automotive

Automotive

One-Touch Start

Context

An automotive supplier wished to acquire technology platforms to extend its business and had identified a novel biometric technology owned by a start-up medical company. Our objective was to assess the commercial readiness and potential markets for the new technology.

Approach

Innovia designed and ran a creative workshop to brainstorm potential applications with the automotive supplier and the start-up company. We assessed the most attractive of these for technical feasibility and match to end-user and stakeholder needs.

Impact

We showed that One-Touch Start was the clear winner for meeting our client’s strategy. Then, by using our knowledge of industrial spectroscopy we created a joint development plan with prudent risk management.