Arena International

Arena International

Building a reputation for pioneering swimsuits

Context

As an established partner in their scientific network, Innovia worked again with arena to communicate the new Powerskin Carbon-Ultra suit, and carefully position it within arena’s wider range. We were tasked with defining underlying principles that confer the greatest benefits of the highly technical suit, and communicating these to athletes in a meaningful way.

Approach

The Innovia team, including experts in physiology, fluid dynamics, behavioural science and design, worked in quick iterations with arena to explore and define features of the suit.

Impact

We identified synergies which became known as the ULTRA-LINK SYSTEM and the ULTRA-CAGE, and showed how these could be crisply communicated to swimmers.